New Hairhouse Warehouse Pacific Werribee


New Hairhouse Warehouse Concept Store at Pacific Werribee.

The fresh new face of Pacific Werribee is the ideal home for the Hairhouse Warehouse family’s latest addition – and it’s a store with a difference. The brand new Hairhouse Warehouse offers a glimpse into the brand’s future, with a new concept that will revolutionise the way in which customers interact with products.

Pacific Werribee has been undergoing a massive redevelopment since early 2014, designed to cement the centre’s position as the leading shopping destination of Melbourne’s west. Franchisees Gerhard Herzig and Duane Merchart saw the centre’s redevelopment as an opportunity to roll their two existing Hairhouse Warehouse stores into one concept store.

“We had a regular Hairhouse Warehouse store and a Hairhouse Warehouse Express,” Duane explains. “With the plaza’s new identity, the idea of a concept store made so much sense.”

Despite having been with Hairhouse Warehouse for nine years, the franchisees still received the full support of Head Office when they made the decision to redevelop.

“You don’t realise you need head office support until you open up a new store,” Gerhard says. “The head office team provides everything you need to get the job done. Professionalism is a word that comes to mind – they are amazing.”

“We love the fact that Hairhouse Warehouse are the leaders in the industry,” Gerhard says. “The brand has come a long way in dominating the marketing in the past few years.”

“We also love the people Hairhouse Warehouse attracts,” Duane says. “The customers, the franchisees, and the employees are all of the highest calibre, and young apprentices want to be a part of the brand.”

Gerhard and Duane come into the store almost every day. They love the vibrant atmosphere, and enjoy motivating their team.

“You’re only as strong as your weakest team member,” Gerhard says.

 "This new store concept represents years of development," says Peter Fiasco, National Franchise Development Manager. "We did an enormous amount of research to ensure that we delivered on what our customers have been asking for.  The new Werribee store is a great example of where Hairhouse Warehouse's direction, with a store that allows customers to self navigate, while still being attended to by our very capable team of stylists and hair advisors."

Hairhouse Warehouse is now roling out this new look and feel store throughout the network. It was important that the brand gave customers the ability to find what they want easily as they navigate through the store.


“Our franchisees come from all walks of life,” says Peter Fiasco. “You don’t need hairdressing experience to have a successful Hairhouse Warehouse store. You need business acumen, a commitment to excellence, and a love of working with people.

If you would like to find out more about franchising opportunities with Hairhouse Warehouse, call Peter Fiasco for a confidential discussion on 0451 370 060 or email

Hairhouse Warehouse Werribee Concept Store opened on June 8, 2016.





No Very
Captcha Image