Hairhouse Warehouse House of Hair Conference 2014; showcasing innovation, creativity and success

01-Jul-2014

This year’s conference was held on the 27th – 29th August at the stunning new conference venue at the RACV Royal Pines at the Gold Coast, Queensland. The event saw leading Australian suppliers, Hairhouse Warehouse franchisees and keys members of the Hairhouse Warehouse Support Centre come together for three jammed packed days of presentations, workshops, trade expos, gala award nights and other social events

As Arthur Mitroulas company CEO, reflects of this year’s conference “We had the highest number of franchisees attending over 96% in fact, strong product innovation and with sales achieved over the period a record $1.6m.  We had a clear agenda of not only inspiring our franchisees but providing an invaluable learning and networking opportunity within the group. In 2014 we are all about best practise, pushing the boundaries and striving for excellence, innovation and team work in everything that we do.”
Arthur also explained about the new conference name “The House of Hair” is the centrepiece of our new marketing positioning going forward. Through extensive market research and development we have designed an exciting new look that will better resonate with our busy, ever dynamic consumer.”

“The conference also provided an opportunity to celebrate our collective brand achievements, and clearly define our point of difference in the marketplace. We have been working hard with our suppliers to achieve these amazing results; with Halo achieving +24% growth, Dare +20% compared to last year, and Make achieving an impressive 1,700 units per week. Our aim is achieve 40% of Hairhouse Warehouse sales with our collective brands and we believe that is achievable with our strong marketing and close supplier relationships. With celebrity hair stylist, Clive Reeve also now our on board as a Halo Brand Ambassador, we have a very strong innovative offering to our consumers.”

“We were also very excited to have launched at the Conference, Curious Grace, a new, quirky, on trend and fun brand as part of our collective group, pitched to the young 15 to 25 aged Australian women seeking a more price competitive hair straightener. We are very confident this new brand will fit an unfilled need in the market place.”

Another key part of the Conference was the Hair Awards night – where franchisee excellence is awarded. With the help of Neighbours newcomer, Olympia Valance, presenting the awards and Anthony Mascolo, founder, hairdressing icon and creative extraordinaire of TIGI Professional from the United Kingdom providing an the outstanding hair and fashion catwalk to create the glamour of the evening.   The awards process involved over 240 hours of due diligence and analysis looking at areas of leadership, management and excellence. Each finalist was individually assessed, to ensure that the worthy winners were selected, so competition with franchisees for these coveted awards is fierce. The five judges on the panel are chosen from their extensive experience within the group.

Hairhouse Warehouse is proud to announce the following winners in 2014:

Body Piercing Store Award
The Body Piercing Store of the Year will demonstrate top performing body piercing results. Presentation of the team, sales, training and development will all culminate in best practice body piercing business
• Nic Nayef (Chadstone, Victoria) - Winner
• Jo Kmaid (Highpoint, Victoria) - Finalist
• Nic Nayef (Plenty Valley, Victoria) - Finalist

Most Improved Store Award
The Most Improved Store of the Year will be one of the highest growth stores in all areas of the business. They will have focused on business operations, customer service and team development to get there. This will all culminate in sustainable business growth in sales and profitability.
• Joe Kmaid (Melbourne Central, Victoria) - Winner
• Jim and Ann Marshall (Gateways, Western Australia) - Finalist
• Ross Britton (Cairns Central, Queensland) – Finalist

Franchisee Citizen Award
The Franchisee Citizen of the Year will be the ideal HHWH Citizen, demonstrating mutually beneficial relationships with suppliers, team members, support centre and fellow franchisees. You will have a strong social responsibility and be actively engaged with your local community organisations. You be the shining example to others in the Franchisee Network.
• Jim & Ann Marshall (Gateways, Western Australia) - Winner
• Tim & Bec Arriola – (Rundle Mall, South Australia) - Finalist
• Susie Minski – (Bentleigh, Victoria) - Finalist

Salon of the Year Award

The Salon of the Year will demonstrate top performing salon results in all areas of the salon. Presentation of the salon, the team, sales, training and development will all culminate in best practice salon growth.
• Jodie Kliese (Mackay, Queensland) - Winner
• Jim & Ann Marshall (Gateway, Western Australia) - Finalist
• Richard Maddison (Albury, New South Wales) - Finalist
• Paul Banis (Mt Druitt, New South Wales) - Finalist

Local Area Marketing Award
The Local Area Marketing Award will be awarded to the most pro-active local marketer. This will be demonstrated by how well organised the local area marketing program is, outcomes achieved, involvement with key stakeholders and the involvement of the team in the success of the marketing programs.
• Nic Nayef , (Chadstone, Victoria) - Winner
• Lube Markovski (Wollongong, New South Wales) - Finalist
• Jason & Jodie Kliese (Rockhampton, Queensland) - Finalist
• Milan Patel (Wetherill Park, New South Wales) - Finalist
• David & Mariana Coevorden (Helensdale, Queensland) - Finalist

Franchisee of the Year - Multi Unit
The Franchisee of the Year – Multi Units will be the ideal HHWH Ambassador, demonstrating mutually beneficial relationships with suppliers, other franchisees and the franchisor. They are a shining example to others on business operations, customer service and team development. This will culminate in sustainable business growth.
• Nic Nayef (Chadstone, Victoria) - Winner
• Jason & Jodie Kliese (Rockhampton, Queensland) - Finalist
• Tim & Bec Arriola  (Rundle Mall, South Australia) - Finalist
• Lube Markovski (Wollongong, New South Wales)  - Finalist

Franchisee of the Year Award – 1-2 Stores
The Franchisee of the Year 1-2 Stores will be the ideal HHWH ambassador, demonstrating mutually beneficial relationships with suppliers, other franchisees and the franchisor. They are a shining example to others on business operations, customer service and team development. This will culminate in sustainable business growth.
• Jim & Ann Marshall (Gateway, Western Australia) – Winner 2014, 2013
• Greg Banis (Blacktown, New South Wales)   - Finalist
• Jeremy Pfeiler (Carousel, Western Australia) - Finalist
• Richard Maddison (Albury, New South Wales) - Finalist

Customer Service Award
The Customer Service Award will be awarded to the team / store who gives our customers / clients consistent World Class Customer Service (WCCS). This is demonstrated by effective team training and development, leadership and excellent store presentation and merchandising and customer / client experiences.
• Jim & Ann Marshall (Gateways, Western Australia) - Winner
• Jason and Jodie Kliese (Canelands, Queensland) - Finalist
• Richard Maddison (Albury, New South Wales) - Finalist

Manager of the Year Award
The Manager of the Year will be the ideal HHWH Ambassador, demonstrating mutually beneficial relationships with suppliers, team members and the franchisor. They are a shining example to others on business operations, customer service and team development. This will culminate in sustainable business growth.
• Isabella (Chadstone, Victoria) - Winner
• Stacey (Canelands, Queensland) - Finalist
• Megan (Blacktown, New South Wales) - Finalist
• Mish (Shellharbour, New South Wales) - Finalist

Hall of Fame Award
The Hall of Fame Award only goes to the crème of the crop of franchisees – the pinnacle of success and echoes the true value of HHWH. They will have focused on business operations, customer service and team development to get there. This will all culminate in sustainable growth in sales and profitability.
•        Richard Maddison ( Albury, New South Wales)  - Winner


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